Dogpper - "Dogpper, the WHOPPER for dogs"

La Despensa

La Despensa Madrid, Spagna

Premi

10076

Marca: Dogpper
Paese: Spagna

Cliente: Burger King

Titolo	Dogpper, the WHOPPER for dogs
Agenzia	La Despensa
Campagna	Dogpper, the WHOPPER® for dogs from BURGER KING®
Cliente	Burger King
Marca	Dogpper
Data di Prima Diffusione/Publicazione	2018 / 9
Settore	Ristoranti e Fast Food
Filosofia	With the flame-grilled tasting bone, customers with dogs will finally be able to enjoy their order without the pleading looks from their pets. It is very complicated to enjoy your BURGER KING® order in peace when you've got a dog licking its lips just inches away from your burger. That's where the difficult interior struggle begins: you really love your dog, but you really want your hamburger. According to a study carried out by BURGER KING®, 65 % of dog owners admit that their furry friend begs for food when they order a take away; and at least half of those share what they order. So that the more than 128 million families (in the USA and Spain) that have a pet dog can enjoy their WHOPPER® in peace, BURGER KING®has launched Dogpper; the first bone for dogs with the classic flame-grilled taste of its hamburgers. With this idea, La Despensa announces the BURGER KING® Delivery service in a different way, offering its consumers a real solution. Throughout September, all users that want to can add a free Dogpper to their orders made online and via the app. The spot, directed by Martín Kalina, director of "Fathers in Slip", captures this moment of tension. The owners discover that, once again, their dogs have appeared right when their delivery arrives. The graphic campaign has been undertaken by the prestigious photographer Ale Burset and has powerfully been able to depict the pleading expressions of different dogs: pity, anger, sympathy... each dog uses its best weapons to get their paws on your food. The campaign will be broadcast on television, outdoor and digital advertising and social media. Spain will be the first country where owners and pets can enjoy a Dogpper, and this is expected to soon be launched globally.
Tipo di Media	Televisione
Lunghezza	51 seconds
Market	Stati Uniti
Client Contact	Fernando Machado
Client Contact	Marcelo Pascoa
Client Contact	Bianca Shen
Client Contact	Yvette Altet
Client Contact	Lucía Girón
General creative director	Miguel Olivares
General creative director	Javier Carrasco
Executive creative director	David Ricoy
Creative director	Jose Carlos Gomez
Copywriter	Kike Garrán
Copywriter	Nicolas Bernaudo
Copywriter	Cristina Rivas
Art Director	Ana Pareja
Art Director	Loreto Manzanera
Account and production team	Alfredo Gonzalez
Account and production team	Tania Martínez
Account and production team	Noelia Escandell
Agency producer	Martin Beilin
Head of social media & branded content	Auxi Barea
Social media & branded content supervisor	María Muñano
Production company	Primo-
Director	Martin Kalina
Production company producers	Inés Segura
Production company producers	Inés Massa
Post-production and sound studio	Free Your Mind