Global CMO, Restaurant Brands International
at
Burger King Corporation
West Auckland, Nuova Zelanda
| Titolo | Love Fire 3 |
| Agenzia | Grabarz & Partner |
| Campagna | Love Fire |
| Cliente | Burger King |
| Marca | Burger King |
| Data di Prima Diffusione/Publicazione | 2018 / 3 |
| Settore | Ristoranti e Fast Food |
| Trama | Burger King is operating in a highly competitive market. This makes it all the more important to stand out from the crowd with bold ideas. Even when it comes to something like arecruitment campaign. Usually this kind of advertising is rather simple and monotonous. So we took a different approach: our campaign shows real press footage of football ultras with pyrotechnics, a fire festival, a fire-eater at a demonstration in brazil and a anti-globalist with a molotov cocktail. Motifs that appeal to young people who are potential employess of Burger King – and cleary communicate Burger King’s passion for flame grilling. |
| Tipo di Media | Stampa e stampati |
| Media Agency | Vizeum Deutschland |
| Public Relations Agency | Emanate |
| Chief Creative Officer | Ralf Heuel |
| Group Creative Director | Tobias Ahrens |
| Art Director | Kaloyan Yanev |
| Creative Director | Matthias Preuß |
| Art Director | Jan Stempfle |
| Text | Kai Reuter |
| Creative Director | Jacob Eckstein |
| Account Manager | Tim Mangels |
| Art Buyer | Lara Kortbrae |
| Art Buyer | Garnet Mathiessen |
| Producer | Christoph Sträßer |
| Litho | Anne Swierczynski |
| Litho | Marc Janocha |
| Post Produzione | Melanie Marschefski |
| Chief Marketing Officer (CMO) | Fernando Machado |
| Head of Marketing | Hedwig Hartmann |
| Head of Marketing Communications | Benedikt Lemsky |
| Communications Director | Friderike Carolin Weiss |
| Media Agency | Vizeum Deutschland |
| Media Team | Christoph Pagels |
| Media Team | Rebecca Weldert |
| PR Agency | Emanate |
| PR | Gina Elsholz |
| PR | Stefan Rybkowski |
| PR | Julia Wirfler |
| PR | Sofiya Reif-Shtipelman |
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