Brady - "League of legislators"

Juniper Park\TBWA

Juniper Park\TBWA Toronto, Canada

1225

Titolo	League of legislators
Agenzia	Juniper Park\TBWA
Campagna	League of legislators
Cliente	Brady
Marca	Brady
Data di Prima Diffusione/Publicazione	2019 / 9
Settore	State Education
Slogan	The game that ends gun violence
Trama	League of Legislators is available to play here. Brady, America’s oldest gun violence prevention organization, launched “League of Legislators: The game to end gun violence,” a tongue-in-cheek nod to what is actually at the root of America’s gun violence epidemic. In response to disproven narratives about the roots of gun violence in America, “League of Legislators,” which was developed by Juniper Park\TBWA, proposes that if violent video games can cause gun violence, then a video game can also end gun violence. In the game, players act as U.S. representatives who must avoid lobbyists and bribes from the gun lobby. If they make it to the Capitol to sign gun legislation, they receive a message: “Congratulations! You did your job. Now send this game to a member of Congress and tell them to do theirs.”
Tipo di Media	Gaming
Associate Creative Director	TJ Arch
Associate Creative Director	Clayton Needham
Executive Creative Director	Jenny Glover