Pablo Buffagni
Copywriter at Conill
El Segundo, Stati Uniti
TitoloBedside Table
Agenzia
Campagna Miami Short Film Festival
Cliente Miami Short Film Festival
Marca Miami Short Film Festival
Data di Prima Diffusione/Publicazione 2011 / 11
Settore Fiere, Eventi, Festivals
Trama The challenge for a short film festival is to attract people who are not interested in this particular short format. The solution we offered to our client was to show the audience how a short situation could be better than a long one.The target we were trying to reach was young adults with a curiosity for arts and culture. They live in Miami because they like a city that offers them lots of fun and party. So the idea we came up with was to show them that in Miami their life is closer to a short film than it is to a feature. The situation in the execution is edgy and simple, and has a strong end, just like a short film. This piece was part of a campaign that also included two suitable to air TV spots.
Tipo di Media Televisione
Director
Director
Art Director
Art Director
Art Director
Art Director
Copywriter
Copywriter
Copywriter
Copywriter
Associate Creative Director
Creative Director
Chief Creative Officer

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