Parker Channon
Copywriter at Duncan Channon
San Francisco, Stati Uniti
TitoloPinata
Agenzia
Campagna Ticket Oak
Cliente StubHub, Inc.
Marca StubHub
Data di Prima Diffusione/Publicazione 2012 / 3
Settore Cultura, Tempo libero e Sport
Slogan Not Everyone Has a Ticket Oak
Trama With this new integrated campaign, StubHub wants to build on the momentum created last year to substantially increase product awareness, but also work to further strengthen the emotional connection between consumers and the brand. StubHub empowers fans to get the tickets to the games and shows they want to see, even on the day of the event. The new campaign introduces the “Ticket Oak,” a 30-foot-tall talking animatronic tree with tickets for leaves to underscore this truth. In the TV spots, directed by veteran Mike Maguire, the Ticket Oak delivers tickets to a sold out concert and bestows last minute tickets upon a sports lover. But, because not everyone can have a Ticket Oak, each spot resolves with the fact that everyone can use StubHub to get great tickets to live events with the same amazing results. This was all done with the help of 4 puppeteers and the amazing team at Anatomorphex (www.anatomorphex.com)who helped bring the Ticket Oak to life. In addition to the TV work, StubHub is launching an interactive print ad with QR codes that not only allow the Ticket Oak to speak to the user, but will then deliver geo-targeted ticket listings. Print ads will also run in iPad editions of targeted magazines next week Page takeovers on ESPN.com and NYTimes.com will bring the Ticket Oak to life and have him deliver ticket listings based on geography and genre. OOH will launch in top markets throughout the country next week, as well. 
Tipo di Media Televisione
Post Production
Editing Company
Other
Sound
Direttore della fotografia
Production Company Producer
Executive Producer
Director
Casa di Produzione
Account Executive
Account Director
Agency Producer
Art Director
Associate Creative Director
Copywriter
Associate Creative Director
Executive Creative Director
Editor

People related to this work

Spot Collegati

Trending

Create a free Talent profile and become a member of AdForum

Get Started