José Molla
Founder & Chief Creative Officer at The community
Buenos Aires, Argentina
TitoloDog
Agenzia
Campagna Dog walker, Coffee, Music
Cliente City of Buenos Aires
Marca Buenos Aires Public Bike System
Data di Prima Diffusione/Publicazione 2016 / 4
Settore Servizi Professionali per il consumatore
Slogan Don't act like a pedestrian when you're on wheels. Don't turn without signaling
Trama To remind new cyclists in Buenos Aires to follow traffic laws, this campaign asking them to stop thinking like pedestrians. The aim was to tell everyone who had recently switched from walking to cycling that they were obliged to respect the rules of the road.
Tipo di Media Stampa e stampati
Chief Creative Officer
Chief Creative Officer
Associate Creative Director
Associate Creative Director
Art Director
Art Director
Account Director
Copywriter
Illustrator
Creative Director
Creative Director
Account Director
Account Director

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