Rolling Stone Argentina - "Steves"

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Titolo	Steves
Agenzia	the community
Campagna	Steves
Cliente	Rolling Stone Magazine
Marca	Rolling Stone Argentina
Posted	Novembre 2015
Settore	Media/Editoria
Trama	The spot opens with images of Steve Jobs and the question that he asked and changed the world: ¨could it be simpler?¨. As of that moment we start seeing different people dressed like Steve Jobs, wearing his typical jeans, black turtleneck and sneakers. These people all ask questions about their daily lives that probably, unlike the real Steve Jobs’ question, won’t change the world. What Rolling Stone Magazine proposes however, at the end of the commercial, is for people to question everything because maybe at some point another question that will make a difference could emerge. At that final moment we see all the characters dressed as Steve Jobs, together. We cut to Rolling Stone’s logo and the concept: Question everything. Rolling Stone is a biweekly magazine that focuses on popular culture.
Tipo di Media	Televisione e Cinema
Creative Director	José Molla
Creative Director	Ramiro Raposo
Creative Director	fernando sosa
Copywriter	Juan Mesz
Art Director	Fernando Zagales
Photographer	Adolpho Veloso
Casa di Produzione	Fulano Filmes
Director	Mariana Youssef
Production Company Producer	Tadeu Piantino
Agency Producer	Matias Castro
Account Executive	Sebastian Diaz
Account Manager	Lucas Sáez