| Titolo | Soccer |
| Agenzia | Wieden + Kennedy |
| Campagna | Nike Pro Cold - Dick's |
| Cliente | DICK's Sporting Goods |
| Marca | Dick's |
| Posted | Novembre 2007 |
| Prodotto | Nike Pro Cold |
| Settore | Sport all'aperto e atletica |
| Slogan | The Athletes Secret Weapon |
| Trama | Pro athletes wearing Nike Pro Cold Weather apparel beat their non-Nike wearing competitors. When you play cold you are distracted. Athletes stay focused and warm in Nike Pro Cold apparel. |
| Problema | Communicate two things to HS athletes: 1. Nike Pro Cold Weather apparel is the best advanced first layer garment in the industry. 2. Establish Dicks Sporting Goods as the destination for Nike Pro cold Weather apparel. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Casa di Produzione | Furlined |
| Post Production | Methodstudios |
| Creative Director | Tyler Whisnand |
| Creative Director | Mike McCommon |
| Copywriter | Craig Baldo |
| Copywriter | Nathan Goldberg |
| Associate Creative Director | Shannon McGlothin |
| Art Director | Jay Kamath |
| Account Director | Dianne Villarreal |
| Agency Producer | Jennifer Fiske |
| Agency Executive Producer | Ben Grylewicz |
| Director | Perlorian Brothers |
| Audio Post Production | Lime Studios |
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