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Wolfgang Schneider
Wolfgang Schneider
Chief Creative Officer at BBDO Germany
Berlin, Germania
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TitoloThe cheapest christmas ad
BriefGerman discount store Lidl offers all the things you need for a beautiful Christmas, but at a much cheaper price than at competing supermarket chains. To demonstrate this, the big-budget Christmas spot of Lidl's biggest rival Edeka was reshot as cheaply as possible and released only seven days after the original. Like the images, the a cappella soundtrack is both inexpensive yet oddly beautiful.
Agenzia
Campagna The Cheapest Christmas
Cliente Lidl
Marca Lidl
PostedNovembre 2018
Settore Grande Distribuzione alimentare
Trama Lidl is a German global discount supermarket chain, that operates over 10,000 stores across Europe and the United States.
Tipo di Media Web Film
Creative Director
Creative Director
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Director Sebastian Graage
Director
Production Company Producer
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Agency Producer
Chief Creative Officer
Creative Managing Director
Executive Creative Director
Chief Production Officer
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Sound Production
Direttore della fotografia
Direttore della fotografia
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Casa di Produzione
Casa di Produzione
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Director
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Sound
Direttore della fotografia
Direttore della fotografia

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