Smart - "Salsa Class"

BBDO Group Germany

BBDO Group Germany Düsseldorf, Germania

8866

Titolo	Salsa Class
Agenzia	BBDO Group Germany
Campagna	smart - Full stop
Cliente	Daimler AG
Marca	Smart
Data di Prima Diffusione/Publicazione	2017 / 4
Settore	Auto Nuove
Filosofia	With the only 2,69m long smart fortwo you always find a gap. This way you never have to worry about being late because of a desperate search for a parking space. We show exactly that in a static and animated headline campaign: A smart fortwo that through parking in the middle of our headlines creates a full stop in the statements, thus turning a negative meaning into a positive one with ease.
Tipo di Media	Web Film
Lunghezza	20 seconds
Chief Creative Officer	Wolfgang Schneider
Chief Creative Officer	Ton Hollander
Chief Creative Officer	Darren Richardson
Creative Managing Director	Mirko Stolz
Creative Managing Director	Tobias Grimm
ECD	Michael Schachtner
Creative Director	David Missing
Art Director	Shelley Lui
Copywriter	Nico Baumann
Managing Director	Jens Fauth
Account Director	Steffen Guenther
Account Manager	Olga Lorenz
Chief Production Officer	Steffen Gentis
Production Company	Craftwork
Producer	David Muellenborn
Post Production	Craftwork
Producer Post Production	David Muellenborn
Audio Production House	Studio Funk
Sound Engineer	Andy Schlegel
Editor / Animation	Till Markull