Wolfgang Schneider
Chief Creative Officer at BBDO Germany
Berlin, Germania
TitoloSmart - Wounds of the City
Agenzia
Campagna Smart - Wounds of the City
Cliente Daimler AG
Marca Smart Fortwo
PostedNovembre 2017
Settore Compact & Small Cars
Filosofia A city at dawn. We hear the massive footsteps and frightening screams of a mysterious monster. The camera takes us on a journey through the streets, showing all kinds of damages like Fallen lamp posts, the destroyed roofing of a supermarket trolley shelter, various scratch marks and traces on walls and many more. Only in the end it becomes clear that all those wounds haven’t been caused by a monster – but by big cars. The message: “Love your city. Don't drive a monster - smart.“

In Europe, the percentage of big cars like SUVs is constantly growing. The problem is most drivers don’t use them to drive primarily in the countryside but use them in cities. The traces of those cars are seen everywhere, especially in narrow streets and places like car parks, where they leave scratch marks and all kinds of damages behind.
Tipo di Media Interattivo
Lunghezza
Client Supervisor
Media Company
Agency Account Director
Business Director
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Group Creative Director
Group Creative Director
Copywriter
Art Director
Head of TV
Agency Executive Producer
Setting
Casa di Produzione
Director
Director
Producer
Producer
Director of Photography
Post-Production Company
Post-Producer
VFX Company
Animation Company
Editing Facility
Editor
Sound Design Company
Music Production Company
Music Composer

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