| Titolo | Smart Needle London |
| Agenzia | BBDO Düsseldorf GmbH |
| Campagna | Smart needle |
| Cliente | Daimler AG |
| Marca | Smart |
| Posted | Agosto 2017 |
| Settore | Compact & Small Cars |
| Trama | With its tiny size and turning circle, when you want to weave your way through a busy city, you can’t choose better than a smart. Our brief was to communicate this in a simple and charming way. So we took a simple metaphor to demonstrate this fact – threading a needle. Everybody knows how difficult this is to do – just like driving a big car through a busy city. But in a smart its easy, because a smart can thread its way through London, Berlin, Paris by fitting through the gaps other cars can’t. |
| Tipo di Media | Stampa e stampati |
| Illustrator | Carlo Stanga |
| Art Buyer | Eva á Wengen |
| Agency Producer | Allison Markert |
| Account Manager | Caspar Pongs |
| Account Director | Steffen Günther |
| Copywriter | Mike Bayfield |
| Designer | Albert Pozo |
| Art Director | Till Overwien |
| Creative Director | Fabiano Oliveira |
| Chief Creative Officer | Wolfgang Schneider |
| Chief Creative Officer | Ton Hollander |
| Chief Creative Officer | Darren Richardson |
| Executive Creative Director | Ton Hollander |
| Creative Managing Director | Kristoffer Heilemann |
More Work
SEE ALLPerfect Fit
- MARCA:
- smart EQ fortwo
- AGENZIA:
- BBDO Berlin
Talking can save lives
- MARCA:
- Suicide Prevention Service [U25]
- AGENZIA:
- BBDO Group Germany
The cheapest christmas ad
- MARCA:
- Lidl
- AGENZIA:
- Proximity Worldwide Germany
smart electric drive Carsino
- MARCA:
- Smart
- AGENZIA:
- BBDO Group Germany
Stove
- MARCA:
- Smart
- AGENZIA:
- BBDO Group Germany
Office Party
- MARCA:
- Smart
- AGENZIA:
- BBDO Group Germany
Salsa Class
- MARCA:
- Smart
- AGENZIA:
- BBDO Group Germany
Michelle
- MARCA:
- Innoncence in Danger e.V.
- AGENZIA:
- BBDO Group Germany
Marc
- MARCA:
- Innoncence in Danger e.V.
- AGENZIA:
- BBDO Group Germany