Marc Marrie
Managing Partner / Executive Producer at Arts & Sciences
Santa Monica , Stati Uniti
TitoloUnexpectedly Human 3
Agenzia
Campagna Unexpectedly Human
Cliente TD Bank, N.A.
Marca TD Bank
Data di Prima Diffusione/Publicazione 2019 / 1
Settore Finanza/Assicurazioni
Filosofia TD Bank teamed up with TBWA\Chiat\Day New York to develop the new brand positioning ‘Unexpectedly Human,’ which sets out to defy consumers expectations of what a bank can be. The new campaign champions everyday human insights, and aims to contrast the stuffy, apathetic attitude you'd expect to find at your average bank. The launch of Unexpectedly Human comes to life in a multi-channel campaign that spans key markets in TD's regional footprint. Shot with director Matt Aselton, the campaign includes three unexpected TV spots. The large-scale OOH component, including takeovers of New York City’s Grand Central Terminal, DC’s Union Station, Boston’s Park Street, Philadelphia’s Dilworth and other key sites in and around TD Bank’s east coast markets, uses 100+ hyper-localized targeted messages to underscore TD Bank’s congenial approach to banking and keen human understanding of their customers in each and every community they serve. Whether it's replacing your lost debit card, saving you from remembering a hundred different passwords, or catching our bankers while they have a little fun, TD Bank showcases what it means to be a treated like a human.
Tipo di Media Esterna
Chief Marketing Officer (CMO)
SVP, Brand, Channel, Community & Field Marketing Strategy
VP, Manager, Brand Strategy & Advertising
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Copywriter
Art Director
Copywriter
Assoc. Creative Director
Copywriter
Creative Director
Creative Director
Copywriter
Associate Copywriter
Copywriter
Copywriter
Designer
Head of Production
Executive Producer
Producer
Assoc. Producer
Business Manager
Traffic Manager
President
Group Account Director
Account Director
Account Manager
Project Manager
Group Planning Director
Group Planning Director
Planner
Planner
Content Manager
Social Marketing Manager
Casa di Produzione
Director
Executive Producer
Executive Producer
Producer
Edit
Editor
Executive Producer
Producer
Asst. Editor
Color
Colorist
Audio Mix
Audio Engineer
Audio Engineer
Motion Graphics
Finishing
Music licensing
Music Track

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