| Titolo | Slide |
| Agenzia | McKinney |
| Campagna | Suddenly, Every Ride's Exciting - Audi A4 |
| Cliente | Audi |
| Marca | Audi |
| Data di Prima Diffusione/Publicazione | 2001 / 10 |
| Prodotto | A4 |
| Settore | Auto Nuove |
| Filosofia | The idea that "Suddenly, every ride's exciting" was played out in TV dealerships, collateral, web and outdoor to drive traffic into dealerships. Campaign garnered much press. Audi's most successful US launch ever. |
| Problema | Position the new A4 as not just luxurious, but an exicting driving experience. |
| Tipo di Media | Pubblicita' su periodici |
| Market | Canada, Stati Uniti |
| Executive Creative Director | David Baldwin |
| Account Executive | Rod Brown |
| Copywriter | Christopher Wilson |
| Art Director | Bob Ranew |
| Agency Producer | April Minton |
| Photographer | Olaf Veltman |
| Advertising Manager | Mary Ann Wilson |
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