Club-Internet - "Baby Boom"

Leagas Delaney Paris Centre

Leagas Delaney Paris Centre Paris, Francia

11605

Marca: Club-Internet
Paese: Francia

Cliente: Club-Internet

Titolo	Baby Boom
Agenzia	Leagas Delaney Paris Centre
Campagna	Attention It Goes Quicker - Club Internet
Cliente	Club-Internet
Marca	Club-Internet
Posted	Settembre 2002
Prodotto	High Bandwidth Pack
Prodotto (Lingua Originale)	Pack Haut-Débit
Settore	Internet Service Providers
Trama	The campaign is composed with two films that use humor to show the benefice of Internet with high bandwidth, speed, through playlets inspired with daily life, "Baby Boom" and "Marriage" using the concept of time acceleration, the new feelings linked to an unlimited access for the quickness.
Trama (Lingua Originale)	La campagne comprend deux films qui mettent en scène avec humour le bénéfice de l'Internet haut débit, la vitesse, au travers de saynètes inspirées de la vie quotidienne, le "Baby Boom" et le "Mariage" utilisant le concept de l'accélération du temps, les nouvelles sensations liées à l'accès illimité à la vitesse.
Filosofia	Through this campaign, the only one of the new term centered on the high bandwidth, Club-Internet asserts its will to position itself as a main actor on the ADSL Internet market, thanks to an innovating offer (special offer: 35 per month, permanent connection and a free modem ADSL). The signature, as a warning shows the radical change that Club-Internet and its offer will bring for the users in their daily life: more speed, more emotions and more feelings, more surprises, so more pleasure on Internet
Filosofia (Lingua Originale)	A travers cette campagne, la seule de la rentrée axée sur le haut débit, Club-Internet affirme sa volonté de se positionner comme un acteur majeur sur le marché de l'Internet ADSL, en bouleversant la donne grâce à une offre totalement innovante (promotion: 35 par mois, connexion permanente et illimitée plus modem ADSL gratuit). La signature en forme d'avertissement signale le changement radical que Club-Internet et son offre ADSL apporteront dans la vie quotidienne des internautes: plus de vitesse, plus d'émotions, plus de sensations, plus de surprises, donc plus de plaisirs sur Internet.
Problema	Club-Internet, T-Online Group french subsidiary, makes from the high debit its strategical priority of the new term with its new campaign that enhances the ADSL assets.
Problema (Lingua Originale)	Club-Internet, la filiale française du groupe T-Online, fait du haut debit sa priorité stratégique de la rentrée avec sa nouvelle campagne qui met en avant les atouts de l'ADSL.
Tipo di Media	Televisione
Lunghezza	30 seconds
Market	Francia
Advertising Manager	François Rossignol
Advertising Manager	Fabrice Gable
Account Manager	Aurore Duhamel
Account Manager	Virginie Demol
Account Manager	Thomas Fabre
Creative Director	Barka Zerouali
Copywriter	Patrice CHATELAIN
Art Director	Olivier Goguet
Director	Christian Lyngbye
Agency Producer	Marie Massis
Producer	Jim Birmant
Casa di Produzione	LA PAC Paris