Titolo | “The New Species of Soul” |
Agenzia | David&Goliath |
Campagna | “The New Species of Soul” |
Cliente | Kia Motors |
Marca | KIA |
Data di Prima Diffusione/Publicazione | 2019 / 4 |
Settore | Auto Nuove |
Trama | As the three Souls unite, the various locales are revealed to be a chameleon’s body with its shifting textures and changing colors just before the larger-than-life lizard slurps up all three Soul models with a satisfied smirk. Line speeds down a stark and desolate landscape as the road begins to twist and turn into an ever-tightening spiral. Later, an Undercover Green Soul X-Line climbs dirt trails in a burnt-orange landscape filled with uneven terrain. And then a Solar Yellow Soul EX Designer Collection Package cruises through a maze of what appear to be skyscraper. |
Filosofia | Set to an energetic custom soundtrack, the spot entitled “The New Species of Soul” is the centerpiece of a multi-faceted campaign starring three unique versions of the Soul model. |
Tipo di Media | Interattivo |
Lunghezza | |
Director | FILFURY |
Chief Creation Officer | Bobby Pearce |
Executive Creative Director | Mark Koelfgen |
Creative Team | David Angelo |
Group Creative Director | Frauke Tiemann |
Copywriter | Caleb Nyberg |
Art Director | Kristopher Wong |
Art Director | Gabriel Gama |
Copywriter | Guilherme Grossi |
Agency Executive Producer | Elizabeth Newman |
Agency Executive Producer | Pete King |