Gina Pagano
Executive Producer at MacKenzie Cutler
New York, Stati Uniti
TitoloHow We Heisman
Agenzia
Campagna Heisman House
Cliente Nissan Motor Corp.
Marca Nissan
Data di Prima Diffusione/Publicazione 2021 / 9
Settore Automobili/Motoveicoli
Trama Nissan’s beloved “Heisman House” is back for its 11th season with a campaign inspired by fans from Texas, Wisconsin and Michigan. College football’s latest Heisman Trophy winner, Devonta Smith, joins past Heisman Trophy winners Tim Tebow, Eddie George, Kyler Murray, Desmond Howard, Barry Sanders, Baker Mayfield, Bo Jackson, Archie Griffin and Derek Henry for new – and always comical – hijinks inside the legendary Heisman House. “Heisman House is back with some of the most beloved players in what we feel is our best lineup of fan-engaging spots yet,” said Allyson Witherspoon, vice president and U.S. chief marketing officer, Nissan. “We’re connecting with sports fans whose appreciation for the Heisman House serves as the inspiration for the latest ads.”
With its agency partner, TBWA\Chiat\Day New York, Nissan scoured a decade’s worth of Twitter posts referencing “Heisman House” and selected the most creative and humorous among them to serve as a basis for its latest campaign.
Additionally, the Heisman House Tour will make stops at Hampton University and Tennessee State University, as part of Nissan’s expanded college portfolio that includes six Historically Black Colleges and Universities (HBCUs).
Tipo di Media Televisione
Lunghezza
Casa di Produzione
Vice President
Chief Marketing Officer (CMO)
Director Marketing Strategy
Brand Lead
Senior Planner
Senior Planner
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Senior Art Director
Associate Art Director Creative
Associate Copywriter
Executive Producer
Production Company Producer
Social Producer
Business Lead
Business Director
Senior Business Manager
Business Manager
Senior Strategic Planner
Social Business Lead
Social Business Director
Social Executive Strategy Director
Senior Social Strategist
Senior Social Strategist
Social Strategist Claire Miller
Senior Integrated Business Affairs Manager
Business Affairs Manager
Production Integration Director
Associate Director
Associate Director
Media Planner
Managing Director
Chief Strategy Officer
Chief Executive Officer (CEO)
Director
Director
Executive Producer
Line Producer
Edit
Editor
Editor
Jr Editor
Asst Editor
Production Company Producer
Post Produzione
VFX
Executive Producer
Production Company Producer
Sound House
Senior Sound Engineer
Executive Producer
Head of Production
Head of Production Operations
Head of Strategy
Head of Production
Music Playing with the Boys - Kenny Loggins

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