Riassunto
25 years of experience in marketing, advertising, account brand planning and integration at DDB Worldwide, VEO Group and Quigley-Simpson. Marianne, is currently at External View Consulting Group, advisors to advertisers and marketers with projects that represent over $9 billion globally in four practice areas: agency search & selection, compensation & contracts, agency evaluations & relationship management and agency roster design.
Past clients include Audi, Volkswagen, Universal, CIGNA, Sea World, KIA, Epson, Wells Fargo, Northrop, Sunkist, Fetzer, Vons, Westfield, SCE, APS. Award winning campaigns earning Clios, Effies, One Show, Beldings, Pinnacle.
New business success included working to help DDB close $120 million in billing in 18 months. Delivered $3 million in new Energy Industry client revenue. She worked with 50 Omnicom DAS agencies to guarantee the best resources for her clients.
Co-developed and launched two DDB proprietary worldwide branding and planning tools (ROI Group Planning Process and Integrated Springboard). Launched DDB Sales Promotion and Direct/Database marketing practices-30% office revenue.
Using her branding and marketing skills in the Energy space, Marianne has helped launch smart grid and clean energy (solar, wind, energy efficiency) for SoCal Edison, APS and both the State of CA and Hawaii.
Marianne is a recognized environmental expert, founding Green Effie judge and on Thunderbird’s International Sustainability Judging Team for top business schools.
Behavior change campaigns Marianne led-Beverage Recycling, Anti-Littering, Waste Management-Zero Waste, Fuel Flexible Vehicles--all exceeded campaign goals documented in the State Records.
Expert witness in Superior Court on advertising, intellectual property, new business development.
Specialties: Marketing, Strategic Planning, Advertising, Integrated Communications, Meeting Facilitating, Formal Presentations, New Business, Collaboration & Cooperation, Long-term Planning, Client Service, Company Leadership & Innovation.
Talent you might be interested in
Positions
CEO & Co-Founder
Currently, we are launching CEO Success Community, a membership online success community.
CEO Success Community is now in StartUp School 2018-Silicon Valley run by Y Combinator (the Harvard of StartUps) who has invested in Dropbox, Airbnb, Reddit, DoorDash, Weebly and more with a combined valuation of companies over $80B. We are launching our new tech innovation "The Everything Platform"
Senior Consultant
For over nine years, External View has been advisors to leading Advertisers and Marketers representing over $9 billion in marketing spend on a global basis in four practice areas: Agency Search & Selection, Compensation & Contracts, Relationship Management & Evaluation, Organizational Consulting.
Our consulting approach is characterized by our high-touch, high-service ethos. Many of our assignments present unique challenges for which no off-the-shelf solutions exist. Our diverse team ‒ with backgrounds in corporate marketing management, agency executive management, procurement leadership, media management, media auditing and digital ‒ provides the foundation for our innovative solutions.
External View's Gerry Preece, who led P&G Marketing Procurement for ten years serving as Global Director for Media & Marketing Sourcing and Russel Wohlwerth, Owner are the authors of Buying Less For Less: How to Avoid the Marketing Procurement Dilemma.
