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Stéphane Xiberras
Stéphane Xiberras
President - Creative director at BETC Paris
Paris, Francia
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TitoloBuuuuud
Agenzia
Campagna Buuuuud
Cliente AB Inbev
Marca Bud France
Data di Prima Diffusione/Publicazione 2022 / 11
Settore Birre
Filosofia Après avoir fait ses premiers pas en France il y a 4 ans, Bud célèbre son succès continu à l’aide d’une campagne multicanal d’envergure sur tout le territoire métropolitain et change de nom pour l’occasion.



Bud est devenue au fil de l’histoire la marque de bière d’origine d’américaine la plus vendue au monde, c’est pour cela qu’on l’appelle le “KING OF BEERS”, la reine des bières en français. Aujourd’hui, 77% des consommateurs de bière connaissent la marque.

Pour continuer sur cette lancée et conquérir encore plus le territoire français, Bud dévoile en cette fin d’année une campagne de grande ampleur et change de nom pour devenir Buuuuuud.
Tipo di Media Esterna
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Chief Creative Officer
Creative Director
Creative Director
Art Director
Art Director
Art Director
Art Director
Art Director
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Traffic Director
Production Company Producer
Production Company Producer
Production Company Producer
Production Company Producer
Production Company Producer
Media Director
Media Director
Media Director
Art Director

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