| Titolo | Outlaw Runners |
| Brief | In August 2021, a new law came into practice in France limiting the speed limit to just 30 kilometres per hour within the city of Paris. DISTANCE, a boutique running store, decided to take this new speed limit as a challenge. If drivers had to drive under 30 kilometres per hour in order to avoid a fine, could runners actually go faster than them on foot? A group of runners ran through the streets of Paris at full speed with the sole intention of getting fined, putting the speed cameras to the test for one night only. DISTANCE then used the images captured by the speed cameras for an outdoor guerrilla campaign. |
| Agenzia | BETC Paris |
| Campagna | Outlaw Runners |
| Cliente | Distance |
| Marca | Distance |
| Data di Prima Diffusione/Publicazione | 2021 / 8 |
| Settore | Negozi di abbigliamento e accessori |
| Trama | Le 31 août, un groupe de coureurs s’est lancé dans un rodéo nocturne en allant de radars en radars dans le seul but de se faire flasher. Par une vidéo diffusée sur les réseaux sociaux, on peut les voir effectuer des sprints et déclencher les fameux appareils, devenant le temps d’une nuit des Outlaw Runners. |
| Tipo di Media | Web Film |
| Lunghezza | |
| Advertising Manager | Guillaume Pontier |
| Advertising Manager | Lionel Jagorel |
| Account Manager | Damien Clanet. |
| Executive Creative Director | Stéphane Xiberras |
| Creative Director | Stephan Schwarz |
| Art Director | Julien Vergne |
| Art Director Assistant | Mathis Payet |
| Copywriter | Alexandre Girod |
| Casa di Produzione | Soldats Films |
| Sound Production | GUM – Green United Music |
| Director | Jules Renault |
| Production Company Producer | Quentin Henneguelle |
| Production Company Producer | PIERRE CAZENAVE |
| Production Company Producer | Charlotte Giral |
| Production Company Producer | Lina Maldonado |
| Production Company Producer | Juliette Rivero |
| Actor / Celebrity | Lena Kandissounon |
| Actor / Celebrity | Quentin Malriq |
| Actor / Celebrity | Caroline Saguin |
| Actor / Celebrity | Sacha Liguori |
| Actor / Celebrity | Maëva Beaujour |
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