|Data di Prima Diffusione/Publicazione|
|Settore||Auto Accessori/Ricambi/Olii additivi/Carburanti|
|Slogan||You can take everything with Hertz Van Rental|
|Trama||The ad opens on a tearful mother and father saying goodbye to their son as he gets in a Hertz van, presumably headed for college. When they go back inside, however, they gradually realize that their son has taken the kettle, the microwave, the television and pretty much everything else he could grab. It’s a funny way to deliver the “You can take everything with Hertz Van Rental” message that functions as the tagline. The pacing for the spot, directed by Guy Shelmerdine, is key, with the first sign that everything isn’t right coming when the mother goes to hang her coat up and it falls to the floor (as the son has taken the coathanger) and gradually building from there until the father wonders what exactly the son wants his grow bags for. It’s not easy to make an ad for a van rental entertaining or memorable, but Adam & Eve DDB manage to pull it off here.|
|Tipo di Media||Televisione|
|Sound||String and Tins|
|Chief Creative Officer||Ben Priest|
|Account Director||Emma Abrahams|
|Account Planner||David Mortimer|
|Executive Creative Director||Richard Brim|
|Executive Creative Director||Ben Tollett|
|Creative Director||Matt Woolner|
|Creative Director||Steve Wioland|
|Creative Team||Frances Leach|
|Creative Team||Christopher Bowsher|
|Agency Producer||Richard Adkins|
|Direttore della fotografia||Rob Hardy|
|Production Manager||Fiona Martin|
|Sound Designer||Andy Stewart|
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