Guy Shelmerdine
Director at Smuggler
London, Regno Unito
TitoloYou Vs Unconditional Love
Campagna You Vs Unconditional Love
Cliente Barclaycard
Marca Barclays
Data di Prima Diffusione/Publicazione
Settore Istituti di Credito
Trama The film examines the relationship between a father and daughter as she grows older. On one hand he wants to help his daughter as her demands progress from toys, to a car and, finally, a home of her own. However, at the same time he wrestles with looking after his own interests. 
Filosofia On Saturday 12th January, Barclays will launch a TV advert to promote its innovative ‘Family Springboard’ mortgage. This new product allows parents to put their savings towards their loved ones mortgage and get their money back, with interest, after 3 years.
The humorous new campaign signals a more emotive approach for the brand. Voiced by Jim Broadbent, it demonstrates how Barclays is listening to its customers, recognises their financial dilemmas and has the products, tools & services to help resolve them. They call this You-Shaped Banking. 
Tipo di Media Televisione
Sound Design Company
Creative Director
Creative Director
Executive Creative Director
Production Company Producer
Media (Agency side)
Photography production
Account Director
Casa di Produzione
Executive Producer
Production Company Producer
Direttore della fotografia
Post Produzione The Mill NY
Image Design

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