Coors Light - "Chillboards"

DDB Chicago + adam&eveDDB London Chicago

Premi

3466

Questo spot fa parte della collezione ACT Responsible

Marca: Coors Light
Paese: Stati Uniti

Cliente: Coors Brewing Company

Titolo	Chillboards
Agenzia	DDB Chicago + adam&eveDDB London
Campagna	Chillboards
Cliente	Coors Brewing Company
Marca	Coors Light
Data di Prima Diffusione/Publicazione	2022 / 5
Settore	Birre
Slogan	Ads Nobody Can See, But Everyone Can Feel
Filosofia	Globally, 2021 was ranked the fifth warmest year on record since 1880.* Heat waves are more frequent, and in Miami, there have been more 90-degree days than ever before. Air conditioners are humming non-stop, utility bills are skyrocketing, and overall, we’re just hotter. Today, Coors Light is debuting “Chillboards,” rooftop billboard installations proven to cool buildings down. The minimally branded rooftop installations are located atop apartment buildings in Miami and painted with Mule-Hide Finish reflective white roof coating, a formula proven to reflect 85% of sunlight. On one rooftop tested, Coors Light discovered the ad lowered the surface temperature of the roof by as much as 50 degrees. View how it works in this short video. “The science behind Chillboards is actually pretty simple, dark surfaces absorb sun rays, but specially formulated white coating reflects them, resulting in a cooler temperature,” said Marcelo Pascoa, vice president of marketing for the Coors Family of Brands. “We realize not everyone will be able to paint their roofs white, but we hope to inspire Americans to make choices that reduce energy usage and puts a few dollars back in their pockets.” The new rooftop Coors Light ads, which have different phrases like, “Chillboards” and “Ads Nobody Can See, But Everyone Can Feel,” are written in the typeface “coolest,” designed to cover more than 95% of the surface space in reflective white paint. In support of the program, Coors Light is giving away 5,000 gallons of roof coating. For more information, visit www.Chillboards.com. Coors Light worked with Creative Director, Set Free Richardson, and Street Artist, Andulaz The Artist, to produce the Chillboards. In March, Coors Light spearheaded efforts for Molson Coors to move away from 6-pack plastic rings by the end of 2025, a move that will eliminate 400,000 pounds of single-use plastic annually. Learn more about Coors Light sustainability agenda
Tipo di Media	Case Study
Lunghezza	98 seconds
Più informazioni	http://www.chillboards.com/
Casa di Produzione	HēLō
Director	Set Free Richardson
Founder / Partner	Brendan Kiernan
Founder / Partner	Justin Moore-Lewy
Partner, CMO	Rupert Samuel
Partner, Experiential Creative Director	Tom Webster
Executive Producer	Mercedes Allen-Sarria
Experiential Producer	Gabrielle Brattole