| Titolo | What If? |
| Agenzia | Wieden + Kennedy |
| Campagna | What If - Nike |
| Cliente | Nike |
| Marca | Nike |
| Posted | Febbraio 2004 |
| Settore | Abbigliamento sportivo |
| Slogan | Just do it. |
| Trama | "What If?" poses a simple question, could a great athlete in one sport be a great athlete in another sport? What if Lance Armstrong had been given boxing gloves instead of a bike when he was child? "What If?" touches on the desire it takes for athletes to excel. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Stati Uniti |
| Editing Company | MacKenzie Cutler |
| Sound Design Company | MacKenzie Cutler |
| Actor / Celebrity | Andre Agassi |
| Actor / Celebrity | Lance Armstrong |
| Actor / Celebrity | Randy Johnson |
| Actor / Celebrity | Marion Jones |
| Actor / Celebrity | Brian Urlacher |
| Actor / Celebrity | Michael Vick |
| Actor / Celebrity | Serena Williams |
| Advertiser's Supervisor | Nancy Monsarrat |
| Creative Director | Mike Byrne |
| Copywriter | Mike Byrne |
| Creative Director | Hal Curtis |
| Art Director | Hal Curtis |
| Agency Producer | Jennifer Smieja |
| Director | Ulf Johansson |
| Line Producer | Phillipa Smith |
| Editor | Gavin Cutler |
| Special Effects / VFX | Sea Level |
| Music Production | Eleven |
| Graphics | W+K Studio |
| Casa di Produzione | Smith & Jones |
| Creative Director | Sebastian Stagno |
| Music Production | Elias Arts |
| Account Executive | Holly Day |
| Account Executive | Michael Chase |
| Producer | Phillipa Smith |
| Sound Design Company | Marc Healy |
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