Jean-Philippe Martzel
Head of Strategy & Business Intelligence at FRED & FARID
Paris, Francia
TitoloZapping (20 sec)
Titolo (Lingua Originale)Le Zapping (anglais) 20 sec
Agenzia
Campagna Zapping - Europe 2
Cliente Europe 2
Marca Europe 2 TV
Data di Prima Diffusione/Publicazione 2005 / 10
Settore TV, Radio
Slogan Europe 2 TV. It's a killer
Slogan (Lingua Originale) Europe 2 TV. Ça tue
Trama The film portrays a young man as a "couch potato" in front of Europe 2 TV, who is not receptive anymore to the outside world.
And yet many things happen around him all day long!
Trama (Lingua Originale) Le film met en scène un jeune totalement « scotché » devant Europe 2 TV et qui ne réagit plus aux sollicitations du monde extérieur. Et pourtant il s’en passe des choses autour de lui pendant toute la journée!
Filosofia Europe 2 TV and BETC EURO RSCG have decided to play with this reality-consumer by giving up the high-flown speeches always praising the awakening, curiosity and booster TV effects on the young people.
Filosofia (Lingua Originale) Europe 2 TV et BETC EURO RSCG ont décidé de jouer avec cette réalité-consommateur en renonçant aux discours ronflants toujours aptes à vanter les effets d’éveil, de curiosité et de dynamisation de la télé sur la jeunesse.
Problema To launch among the 15-34 the music channel which is completely dedicated to them.
Problema (Lingua Originale) Lancer auprès des 15-34 ans la chaîne musicale qui leur est totalement dédiée.
Tipo di Media Web Film
Lunghezza
Market Francia
Casa di Produzione
Advertising Manager
Account Manager
Account Manager
Creative Director
Copywriter
Art Director
Agency Producer
Agency Producer
Director
Executive Producer

Trending

Create a free Talent profile and become a member of AdForum

Get Started