Titolo | Zapping (20 sec) |
Titolo (Lingua Originale) | Le Zapping (anglais) 20 sec |
Agenzia | BETC Paris |
Campagna | Zapping - Europe 2 |
Cliente | Europe 2 |
Marca | Europe 2 TV |
Data di Prima Diffusione/Publicazione | 2005 / 10 |
Settore | TV, Radio |
Slogan | Europe 2 TV. It's a killer |
Slogan (Lingua Originale) | Europe 2 TV. Ça tue |
Trama | The film portrays a young man as a "couch potato" in front of Europe 2 TV, who is not receptive anymore to the outside world. And yet many things happen around him all day long! |
Trama (Lingua Originale) | Le film met en scène un jeune totalement « scotché » devant Europe 2 TV et qui ne réagit plus aux sollicitations du monde extérieur. Et pourtant il s’en passe des choses autour de lui pendant toute la journée! |
Filosofia | Europe 2 TV and BETC EURO RSCG have decided to play with this reality-consumer by giving up the high-flown speeches always praising the awakening, curiosity and booster TV effects on the young people. |
Filosofia (Lingua Originale) | Europe 2 TV et BETC EURO RSCG ont décidé de jouer avec cette réalité-consommateur en renonçant aux discours ronflants toujours aptes à vanter les effets d’éveil, de curiosité et de dynamisation de la télé sur la jeunesse. |
Problema | To launch among the 15-34 the music channel which is completely dedicated to them. |
Problema (Lingua Originale) | Lancer auprès des 15-34 ans la chaîne musicale qui leur est totalement dédiée. |
Tipo di Media | Web Film |
Lunghezza | |
Market | Francia |
Casa di Produzione | Partizan Paris |
Advertising Manager | Marianne Bede |
Account Manager | Fabrice Brovelli |
Account Manager | Stéphanie Long Choquet |
Creative Director | Stéphane Xiberras |
Copywriter | Jean-Philippe Martzel |
Art Director | Florence Bellisson |
Agency Producer | Virginie Chalard |
Agency Producer | Mathieu Auvray |
Director | Raphaël Frydman |
Executive Producer | Franck Montillot |