Dean Lee
Creative Director at Dean Lee Creative
Toronto, Canada
TitoloDeveloper PSA
Agenzia
Campagna EmployAbility
Cliente Canadian National Institute for the Blind
Marca CNIB
PostedOttobre 2016
Settore Istituzioni/Associazioni
Slogan Have you ever wondered how you would do your job if you lost your sight?
Filosofia The campaign launches on the heels of a new Ipsos survey that revealed that, if faced with two fully qualified candidates, 70 per cent of Canadians would hire a sighted job candidate over a blind one.
Vision loss can happen to anyone, at any age – and when it does, it can have a serious, negative impact on employment potential. According to CNIB, there are half a million Canadians who are blind or partially sighted. Of these, over 100,000 are working-age adults. The employment rate among Canadians with vision loss is strikingly low: 38 per cent versus 73 per cent for people without a disability. And approximately half of Canadians who are blind or partially sighted live on a low income of $20,000 a year or less. 
Tipo di Media Televisione e Cinema
Lunghezza
Casa di Produzione
Chief Creative Officer
Executive Creative Director
Associate Creative Director
Copywriter
Art Director
Agency Producer
Account Supervisor
Project Manager
Director
Direttore della fotografia
Line Producer
Post Production
Editor
Online Editor

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