| Titolo | Karma Nirvana 3D time lapsed printer build of Shafilea |
| Agenzia | Leo Burnett |
| Campagna | #remembershafilea |
| Cliente | Karma Nirvana |
| Marca | Karma Nirvana |
| Posted | Luglio 2015 |
| Settore | Fondazioni caritatevoli, Volontariato |
| Trama | The National Day of Memory encouraged the British public to help raise awareness of the issue and in doing so let victims know what they are suffering is not right, and that help is available. The 14th July 2015 was chosen as the date because it would have been the 29th birthday of Shafilea Ahmed, the 17-year-old British girl who was suffocated by her parents, in front of her siblings, after suffering years of honour-based abuse. When Shafilea’s parents brutally suffocated her with a plastic bag, they were hoping to erase this ‘stain’ from their family history. The social campaign aimed to use plastic in a more positive way: to thwart that intention by rebuilding and restoring Shafilea’s memory through the medium of 3D printing. A memorial bust of Shafilea was programmed to be revealed in response to peaks in public support behind the hashtag #RememberShafilea. In this way, the public helped commemorate victims like Shafilea, and showed that the issue of ‘honour’-abuse could no longer be ignored. |
| Filosofia | Karma Nirvana, the UK Charity that supports victims and survivors of forced marriage and honour-based abuse, has launched a social media campaign to build public awareness of this little understood issue here in Britain. |
| Tipo di Media | Social Media |
| Lunghezza | |
| Creative Director | Phillip Meyler |
| Creative Director | Darren Keff |
| Executive Creative Director | Justin Tindall |
| Account Planner | Jessica Page |
| Account Manager | Sofia Sarkar |
| Designer | Marc Donaldson |
| Designer | Tim Fletcher |
| Media Agency | Starcom Media |
| Editor | Richard Green |
| Digital Design | Matthew Fowles |
| Digital Design | Rushe Berisha |
| Account Manager | Rosie Keep |
| Photographer | Tal Silverman |
| Photographer | Metcalfe Lancaster |
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