Fiat Fastback - "A small step for humanity. A giant leap for SUVs"

Leo Burnett Tailor Made

Leo Burnett Tailor Made São Paulo, Brasile

3865

Marca: Fiat Fastback
Paese: Brasile

Cliente: Fiat

Titolo	A small step for humanity. A giant leap for SUVs
Agenzia	Leo Burnett Tailor Made
Campagna	A small step for humanity. A giant leap for SUVs
Cliente	Fiat
Marca	Fiat Fastback
Data di Prima Diffusione/Publicazione	2022 / 11
Settore	Four Wheel Drive, SUV(Sports Utility Vehicle)
Trama	Racing down a highway and showcasing the power of the Turbo 270 engine of the Limited Edition Powered by Abarth version, the Fiat Fastback is faced with a major traffic jam, with more than 50 cars stopped on the road. At the wheel of Fiat's new model, the driver couldn't make any other decision but to jump over the traffic jam, using the inclined bed of a tow truck to soar through the air over the obstacle. As the Fiat Fastback flies through the air, several people in the traffic jam watch closely; they are in awe of the new car by Fiat, and have their eyes fixed on the captivating design of the SUV Coupe, which does a 360° turn before landing past the whole commotion and driving away, powered by the turbo flex engine and the six-speed automatic transmission.
Tipo di Media	Televisione
Lunghezza	120 seconds
Chief Creative Officer	Marcelo Reis
Creative Vice President	Pedro Utzeri
Creative Vice President	Vinicius Stanzione
Creative Director	Bruno Godinho
Copywriter	Fabio Nagano
Art Director	Felipe Massis
Digital Creative Team	Fabio Nagano
Digital Creative Team	Felipe Massis
Content Director	Andreza Aguiar
Content	Tamires Soares
Content	Karla Lima
Content	Henrique Xavier
Content	Gabriel Ribas
Content	Vinicius Serafim
Content	Pablo Cruz
Content	Bárbara Jadeh
Digital Project Manager	Pedro Rais
Digital Project Manager	Katia Rosa
Digital Project Manager	Jonatas Vasconscelos
Integrated Production Director	Maria Fernanda Moura
RTV	Rita Costa
RTV	Patricia Cosmo
RTV	Luciana Kley
Art Buyer	Mauro Moura
Art Buyer	Cristiano Godoy
Art Buyer	Daniel Gonçalves
Account Manager	Karol Alberti
Account Manager	Sabrina Spinelli
Account Manager	Giovanna Rodrigues
Account Manager	Jessica Saravalli
Account Manager	Mateus Ferraz
Account Manager	Alberto Junior
Account Manager	João Centofanti
Media Director	Heloisa Goldman
Media Director	Patricia Naparstek
Media Director	Paula Ricarte
Media Director	Rodolfo Contiero
Media Director	Laura Andrade
Media Director	Guilherme Leão
Media Director	Mateus Rikel
Account Planner	Tiago Lara
Account Planner	Rafaela Badaró
Account Planner	Murilo Fedele
Account Planner	Caio Costa
Account Planner	Cinthia Pauli
Account Planner	Bruno Olivetti
Account Planner	Jaqueline Tampelli
Account Planner	Doelio Bergamo
Press Relations	Jef Martins