Philippa Smith
Executive Producer at Smith and Jones Films
New York, Stati Uniti
TitoloStarving Artists
Agenzia
Campagna Crispy Satisfaction
Cliente Mars, Inc.
Marca Snickers Crisper
Data di Prima Diffusione/Publicazione 2016 / 1
Settore Cioccolata, Barrette, chewing-gum
Trama Snickers Crisper is the latest snack in the war against hunger. Its ads are based on the idea of combining two hunger symptoms to come up with an ever weirder new one. For instance, confused + foolish = confulish. But what if you applied the same thing to music? Snickers and Spotify invited real musicians into a recording studio and got them to record tracks that combined contrasting genres like lullaby and metal, or rap and yodel. The bizarre results showed what might happen if musicians got too hungry.
Tipo di Media Case Study
Lunghezza
Director
Casa di Produzione Smith and Jones
Executive Producer
Music Producer
Executive Producer
Production Manager
Art Director
Art Director
Copywriter
Creative Director
Creative Director
Executive Creative Director
Executive Creative Director
Chief Creative Officer
Chief Creative Officer

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