Acura - "Gordon MDX_TL"

RPA

RPA Santa Monica, Stati Uniti

22622

Marca: Acura
Paese: Stati Uniti

Cliente: Acura

Titolo	Gordon MDX_TL
Agenzia	RPA
Campagna	Season of Reason 2011
Cliente	Acura
Marca	Acura
Data di Prima Diffusione/Publicazione	2011 / 11
Prodotto	MDX & TL
Settore	Auto Nuove
Slogan	At a time when it’s easy to go overboard, Acura invites you to be smarter and over-save during the Season of Reason sales event.
Trama	Acura’s “Season of Reason” campaign returns for the third year featuring superstars Bette Midler and Gordon Ramsay. Developed by Acura’s agency of record, rp&, a division of RPA, the sales event campaign emphasizes the value of Acura for affluent but recession-fatigued shoppers. The spots, shot by The Perlorian Brothers, open with a holidaymaker making the well-intentioned announcement that they had hired celebrity talent to make for an extra-special holiday. In the spot featuring Gordon Ramsay, a woman brings the celebrity chef into her home to prepare a special holiday dinner only to find her buttoned-up family sitting in awkward silence as Ramsay chews out and fires his staff.
Tipo di Media	Televisione
Telecine	MPC LA
Music Production	Elias Arts
Casa di Produzione	Furlined
Footage	Mark Gethin
Special Effects / VFX	Matthew Lydecker
Post Production	Airship Post
Music Composer	Christopher Kemp
Editor	Stewart Reeves
Editing Company	Arcade Edit
Direttore della fotografia	Curtis Clark
Direttore della fotografia	Bryan Newman
Director	Perlorian Brothers
Line Producer	Josh Porter
Executive Producer	David Thorne
Agency Producer	Carolyn Casey
Agency Executive Producer	Jack Epsteen
Art Director	Puja Shah
Associate Creative Director	John Guynn
Associate Creative Director	Eric Goldstein
Creative Group Head	Phillip Squier
Executive Creative Director	John O'Hagan