Royer Jean-Christophe
Copywriter/Creative Director at DDB Paris
Paris, Francia
TitoloImmaturity 2
Agenzia
Campagna Honda Monkey
Cliente Honda Motor Co., Ltd.
Marca Honda Monkey
Data di Prima Diffusione/Publicazione 2019 / 5
Settore Automobili/Motoveicoli
Trama Back in 1961, Honda designed a small kids' motorcycle for a famous Japanese amusement park. And kids loved it. Soon adults started riding the new toy too. Pretty immature, right? The unexpected success led Honda to take the bike into production under the brand name Monkey. Fifty years later, when Honda launched a new model, it wanted to celebrate the key to the bike's success. “Monkey, immaturity at its best”.
Tipo di Media Esterna
Executive Creative Director
Creative Director
Creative Director
Art Director
Art Director
Copywriter
Copywriter
Planner
Advertiser Supervisor
Advertiser Supervisor
Advertiser Supervisor

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