Royer Jean-Christophe
Copywriter/Creative Director at DDB Paris
Paris, Francia
TitoloMake room for friends
Titolo (Lingua Originale)Le Rendez-vous (anglais)
BriefA young man receives a text: “Will you take me dancing next Saturday?” He moves some furniture around so he can begin taking online lessons, but it’s no use. He invites his friends around to help out. As the lessons continue we see how easily Ikea furniture can be switched around to create more space. Finally our hero is ready to go dancing…with his grandma. Ikea: make room for life.
Agenzia
Campagna IKEA s'invite à la fête
Cliente IKEA
Marca Ikea
PostedNovembre 2017
Settore Utensili domestici, Mobili e giardinaggio
Trama The living-room is the room where we spend most of the time, it is also the place where we receive our family and friends. We wanted to show how IKEA allows, through its furnishing solutions, to modulate our interior in order to make room for what is important.

Here, it’s Gaspard, a twenty-year-old young man who, thanks to the help of his friends, will do all his best to learn how to dance to honor his rendez-vous with the mysterious –M-
Tipo di Media Televisione
Executive Creative Director
Vice President (VP)
General Director
Creative Director
Conceptor
Art Director
Business Director
Client executives
Strategic Planner
PR
PR
TV Production
TV Production
Casa di Produzione
Sound
Director
Producer
Post Production

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