Royer Jean-Christophe
Copywriter/Creative Director at DDB Paris
Paris, Francia
TitoloDads
Agenzia
Campagna Dads
Cliente CANAL+
Marca myCANAL
PostedNovembre 2016
Settore TV, Radio
Trama We see fathers filming their kids on their mobile phones during special occasions: the cello recital; the wedding; the sports event. “To be a father,” the narrator intones, “is to be this presence, this force, this comfort.” As kids ride their bikes for the first time, celebrate birthdays, or appear in their school play, dad is always there with his ubiquitous mobile device. But when we see his screen from another angle, we realise he’s been watching the big match all along. Canal+ To Go has the best championships, the best teams, the best games. And the worst fathers.
Tipo di Media Televisione
Creative Director
Creative Director
Creative Director
Casa di Produzione
Director
Production Company Producer
Agency Producer
Account Manager
Account Manager
Account Manager
Account Manager
Strategic Planner
Post Produzione Digital District

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