| Titolo | Fight |
| Agenzia |
St. Luke’s Communications
|
| Campagna |
Burst Pipe - British Telecom
|
| Cliente |
BT Broadband
|
| Marca |
BT Broadband
|
| Posted | Mag 2005 |
| Settore | Internet Service Providers
|
| Problema | The internet provided BT with a means of creating growth from its core telephony business. But the internet was stagnating due to slow connection speeds. Broadband was the answer, but the public didnt respond and Broadband remained a niche market. |
| Risultato | The BT campaign grew the Broadband market by 15% and increased BTs customer base by 300%. The campaign produced a net revenue to BT of £35.6m, an incremental market value of £85m and a payback to the economy of £500m. |
| Tipo di Media |
Esterna
|
| Market | Regno Unito |
| Creative Director |
Julian Vizard
|
| Creative Director |
Al Young
|
| Senior Planner |
Michele Danan
|
| Advertising Manager |
Amanda Mackenzie
|
