Al Young
Chief Creative Officer at FCB Inferno
London, Regno Unito
TitoloTekken Domestic
Agenzia
Campagna Burst Pipe - British Telecom
Cliente BT Broadband
Marca BT Broadband
PostedAgosto 2004
Settore Internet Service Providers
Slogan Broadband has landed. More connections. More possibilities.
Problema The internet provided BT with a means of creating growth from its core telephony business. But the internet was stagnating due to slow connection speeds. Broadband was the answer, but the public didn’t respond and Broadband remained a niche market.
Risultato The BT campaign grew the Broadband market by 15% and increased BT’s customer base by 300%. The campaign produced a net revenue to BT of £35.6m, an incremental market value of £85m and a payback to the economy of £500m.
Tipo di Media Televisione
Lunghezza
Market Regno Unito
Casa di Produzione
Editing Company
Animator - Animation
Agency Producer
Creative Director
Creative Director
Director
Producer
Production Company Producer
Special Effects / VFX
Special Effects / VFX
Special Effects / VFX
Special Effects / VFX
Telecine
3D Graphics
3D Graphics
3D Graphics
3D Graphics
3D Graphics
3D Graphics
3D Graphics
3D Graphics
3D Graphics
3D Graphics
3D Graphics
3D Graphics
3D Graphics
Producer
Senior Planner
Advertising Manager

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