Titolo | Tekken Domestic |
Agenzia | St. Luke’s Communications |
Campagna | Burst Pipe - British Telecom |
Cliente | BT Broadband |
Marca | BT Broadband |
Posted | Agosto 2004 |
Settore | Internet Service Providers |
Slogan | Broadband has landed. More connections. More possibilities. |
Problema | The internet provided BT with a means of creating growth from its core telephony business. But the internet was stagnating due to slow connection speeds. Broadband was the answer, but the public didnt respond and Broadband remained a niche market. |
Risultato | The BT campaign grew the Broadband market by 15% and increased BTs customer base by 300%. The campaign produced a net revenue to BT of £35.6m, an incremental market value of £85m and a payback to the economy of £500m. |
Tipo di Media | Televisione |
Lunghezza | |
Market | Regno Unito |
Casa di Produzione | Hammer & Tongs |
Editing Company | The Firm |
Animator - Animation | The Mill London |
Agency Producer | Kate Male |
Creative Director | Julian Vizard |
Creative Director | Al Young |
Director | Garth Jennings |
Producer | Helen Weil |
Production Company Producer | Nick Goldsmith |
Special Effects / VFX | Chris Knight |
Special Effects / VFX | Dave Smith |
Special Effects / VFX | Lorraine McLaughlin |
Special Effects / VFX | Neil Davies |
Telecine | Adam Scott |
3D Graphics | Russell Tickner |
3D Graphics | Andi Farhall |
3D Graphics | Ben Smith |
3D Graphics | Andrew Proctor |
3D Graphics | Satoko Iinuma |
3D Graphics | Rob van den Bragt |
3D Graphics | Porl Perrott |
3D Graphics | Nick Lloyd |
3D Graphics | Michael Grobe |
3D Graphics | Jake Mengers |
3D Graphics | Sam Renfry |
3D Graphics | Russell Appleford |
3D Graphics | Thomas Pastor |
Producer | Stephen Venning |
Senior Planner | Michele Danan |
Advertising Manager | Amanda Mackenzie |