Al Young
Chief Creative Officer at FCB Inferno
London, Regno Unito
TitoloRoad
Agenzia
Campagna Road
Cliente BMW
Marca BMW
PostedSettembre 2017
Settore Auto Nuove
Slogan A car that calls for help when you can't.
Trama By flipping an image of a road through 90°, we stopped our readers in their tracks, putting them in the driver’s seat of a car that lies on its side after a crash.
Tipo di Media Stampa e stampati
Art Director
Chief Creative Officer
Chief Creative Officer
Copywriter

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