Titolo | Road |
Agenzia | FCB London |
Campagna | Road |
Cliente | BMW |
Marca | BMW |
Posted | Settembre 2017 |
Settore | Auto Nuove |
Slogan | A car that calls for help when you can't. |
Trama | By flipping an image of a road through 90°, we stopped our readers in their tracks, putting them in the driver’s seat of a car that lies on its side after a crash. |
Tipo di Media | Stampa e stampati |
Art Director | Neil Durber |
Chief Creative Officer | Owen Lee |
Chief Creative Officer | Al Young |
Copywriter | Nick O'Bryan-Tear |