Titolo | Accident |
Agenzia | Saatchi & Saatchi |
Campagna | COI/Army Recruitment |
Cliente | Central Office of Information |
Marca | Recruitment |
Data di Prima Diffusione/Publicazione | 1998 / 4 |
Prodotto | Ethnic Minority Recruitment |
Settore | Enti sociali a sostegno dell'integrazione delle razze, delle minoranze, dei disabili |
Slogan | Army. Be the best |
Trama | Open on the scene of a jeep accident. Our point of view camera sees 2 casualties: a white guy who's unconscious and a black guy who's screaming. Caption: 'Who do you help first?' Our point of view camera starts to treat the white guy even though the black guy still calls out. Caption: 'Soldiers are trained to deal with silent casualties first. Whatever the colour of their skin'. As our point of view camera moves, we see our reflection - and we have been black all along |
Tipo di Media | Televisione |
Lunghezza | |
Market | Regno Unito |
Casa di Produzione | Weilands |
Creative Director | Adam Kean |
Associate Creative Director | Alexandra Taylor |
Copywriter | Adam Kean |
Art Director | Alexandra Taylor |
Agency Producer | Sally-Ann Dale |
Director | Paul Weiland |