Pascal Nessim
Co-Président at Orange
Paris, Francia
TitoloI want your fingers all over my apartment keys
BriefToday, you can date almost anyone, anywhere, anytime. Old-fashioned romance and long-term relationships are often portrayed as boring compared to the new world of swipes and unlimited exploration. This campaign does the exact opposite and celebrates the sexiness of commitment.
Agenzia
Campagna Commitment is sexy
Cliente Match.com
Marca Match
PostedNovembre 2019
Settore Community Website
Trama Today, you can date almost anyone, anywhere, anytime. But sometimes with dating goes a lot of disappointment. In 2019, 45% of single women complain about the lack of commitment of other singles*.In this fast-dating-apps environment, a lot of singles are constantly tempted to date someone new. This leads to meaningless connections between people and unpleasant dating behaviors.On the other hand, many singles are still ready for a real story.Unfortunately, in recent years, modern dating often portrayed this great mindset as old-fashioned and boring in favor of swipes and unlimited exploration. When you’re listening to them, commitment may sound like a bad word.That’s why we have decided to do the exact opposite and celebrate the sexiness of commitment: hero the banal, the comfortable and the everyday – to elevate the tedious to an aspiration. Because deep down, in the long run, that’s what we’re all looking for.* TNS Kantar 2019.
Problema Europe's leading dating services.
Tipo di Media Stampa e stampati
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