Skyy Vodka - "Leader"

Venables Bell + Partners

Venables Bell + Partners San Francisco, Stati Uniti

16246

Marca: Skyy Vodka
Paese: Stati Uniti

Cliente: Skyy Spirits

Titolo	Leader
Agenzia	Venables Bell + Partners
Campagna	West of Expected
Cliente	Skyy Spirits
Marca	Skyy Vodka
Data di Prima Diffusione/Publicazione	2014 / 8
Settore	Whisky, Gin, Vodka
Trama	The “West of Expected” campaign centers on the notion that anything can be made better by re-thinking the conventional. This progressive brand voice is presented with an intelligent, tongue-in-cheek wit, ensuring that it never takes itself too seriously and always re-imagines what is possible. The humorous TV spots, directed by Mike Maguire, are on a set inspired by the galaxy itself where an eccentric host delivers lessons on the universe. Only rather than explaining the cosmic significance of a star cluster, these lessons illuminate how to make one’s evening better with a little fresh thinking as told by our host and a troop of surreal camouflaged choreographed dancers with a series of peculiar props.
Tipo di Media	Televisione e Cinema
Lunghezza	30 seconds
Casa di Produzione	Biscuit Filmworks LA
Editing Company	Final Cut
Executive Creative Director	Paul Venables
Director	Mike Maguire
Executive Creative Director	Will McGinness
Agency Executive Producer	Joyce Chen
Copywriter	Daniel Bonder
Art Director	Alex Rice
Associate Creative Director	Eric Boyd
Account Director	Robert Woods
Account Manager	Katie De La Hoya
Music Production	MoPhonics
Special Effects / VFX	The Mill LA
Sound Design Company	Barking Owl
Design Director	Cris Logan
Designer	Angie McDonald
Director of Integrated Production	Craig Allen
Direttore della fotografia	Nigel Bluck
Executive Producer	Colleen O'donnell
Executive Producer	Shawn Lacy
Line Producer	Tracy Broaddus
Editor	Matt Murphy
Special Effects / VFX	The Mill LA
Visual Effects Producer	Kiana Bicoy
Telecine	Sean Coleman
Sound Design Company	Michael Anastasi
Music	MoPhonics
Mixer	Loren Silber