Titolo | Beach |
Agenzia | RPA |
Campagna | Hybrid For Everyone - Honda |
Cliente | Honda Motor Co., Ltd. |
Marca | Honda |
Data di Prima Diffusione/Publicazione | 2009 / 3 |
Prodotto | Insight |
Settore | Auto Nuove |
Slogan | From Honda. For Everyone. |
Trama | Each spot, based in three distinct environments (e.g., on a rooftop, a park, the beach), opens on an Insight driving and quickly reveals, through a forced-perspective technique, additional Insights and people populating each location. As the spot progresses, more and more Insights and passengers are revealed until each location is filled with Insights. In addition, the creative assets feature a plant-leaf graphic found within the Insight. In the vehicle, the graphic is used as a unique fuel-economy scoring function to provide feedback on driving efficiency and performance. |
Tipo di Media | Televisione |
Lunghezza | |
Market | Stati Uniti |
Colonna sonora | The Honey Tree |
Editing Company | Final Cut |
Special Effects / VFX | Ring of Fire |
Chief Creative Officer | David Smith |
Music | Mostar Diving Club (Damian Katkhuda) |
Photographer | Benedict Redgrove |
Director | Si & Ad |
Creative Director | Joe Baratelli |
Creative Director | Pat Mendelson |
Copywriter | Adam Lowrey |
Art Director | Laura Hauseman |
Agency Executive Producer | Gary Paticoff |
Direttore della fotografia | Eric Treml |
Line Producer | Ahnee Boyce |
Executive Producer | Jackie Kelman-Bisbee |
Agency Producer | Brian Donnelly |
Assistant Agency Producer | Lyndsey Wilson |
Supervising Producer | Mary Ann Marino |
Casa di Produzione | Park Pictures |
Executive Producer | Lizie Gower |
Casa di Produzione | Academy Films |
Editor | Eric Zumbrunnen |
Executive Producer | Saima Awan |
Post Producer | Kelly Garcia |
Executive Producer | Jeff Koz |
Music Supervisor | Tricia Halloran |
Sound Producer | Chanel Scott |
Music Production | Hum Music and Sound Design |
Audio Engineer | Loren Silber |
Sound Design Company | Lime Studios |
Executive Producer | John Myers |
Production Company Producer | Casey Conroy |
Creative Director | Jerry Spivak |
Production Company Producer | Dan Smiczek |