Adam Lowrey
Creative Director at RPA
Santa Monica , Stati Uniti
TitoloBeach
Agenzia
Campagna Hybrid For Everyone - Honda
Cliente Honda Motor Co., Ltd.
Marca Honda
Data di Prima Diffusione/Publicazione 2009 / 3
Prodotto Insight
Settore Auto Nuove
Slogan From Honda. For Everyone.
Trama Each spot, based in three distinct environments (e.g., on a rooftop, a park, the beach), opens on an Insight driving and quickly reveals, through a forced-perspective technique, additional Insights and people populating each location. As the spot progresses, more and more Insights and passengers are revealed until each location is filled with Insights. In addition, the creative assets feature a plant-leaf graphic found within the Insight. In the vehicle, the graphic is used as a unique fuel-economy scoring function to provide feedback on driving efficiency and performance.
Tipo di Media Televisione
Lunghezza
Market Stati Uniti
Colonna sonora The Honey Tree
Editing Company
Special Effects / VFX
Chief Creative Officer
Music
Photographer
Director
Creative Director
Creative Director
Copywriter
Art Director
Agency Executive Producer
Direttore della fotografia
Line Producer
Executive Producer
Agency Producer
Assistant Agency Producer
Supervising Producer
Casa di Produzione
Executive Producer
Casa di Produzione
Editor
Executive Producer
Post Producer
Executive Producer
Music Supervisor
Sound Producer
Music Production
Audio Engineer
Sound Design Company
Executive Producer
Production Company Producer
Creative Director
Production Company Producer

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