Allen Oke
Executive Creative Director at Huge
Toronto, Canada
TitoloCommon Ground
BriefIn 2017, Harley-Davidson marked its 100th anniversary in Canada. To celebrate, Harley-Davidson launched Common Ground. Devised as online content for YouTube, the series became so popular that Discovery developed it into a one-hour prime time documentary. Part foreign exchange, part road trip, the series follows three Harley riders from around the world as they embark on three different journeys across Canada, each guided by a local Canadian rider they have never met.
Agenzia
Campagna Common Ground
Cliente Harley-Davidson Canada
Marca Harley-Davidson
PostedNovembre 2017
Trama In 2017, Harley-Davidson marked its 100th anniversary in Canada. To celebrate, Harley-Davidson launched Common Ground. Part foreign exchange, part road trip, the documentary series follows three Harley riders from around the world as they embark on three different journeys across Canada, each guided by a local Canadian rider they have never met.
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