Peter Heyes
Creative Director at Leo Burnett London
London, Regno Unito
TitoloBall Pit
Agenzia
Campagna McCafé
Cliente McDonald's
Marca McDonald's
Data di Prima Diffusione/Publicazione 2020 / 3
Settore Ristoranti e Fast Food
Slogan Great tasting coffee, simple
Filosofia Created by Leo Burnett London, the humorous campaign shows McCafé coffee as having the same quality as exclusive coffee shops such as 100% freshly ground Arabica beans and organic milk, but without the superfluities that a customer doesn’t need, particularly when getting a grab and go coffee. The hero 30 second spot focuses on a range of pretentious coffee shop ‘frills’ such as a ball pit and an in-house DJ. Our leading character asks the barista for ‘just a latte’ and the viewer sees in the background various customers struggling with their surroundings; from a couple’s quiet conversation being drowned out by the DJ, to a suited customer trying to drink a cappuccino whilst being subjected to a vigorous massage. As the film continues, the main character looks disappointed at her extortionate £5.30 coffee. All of this stands in sharp contrast to the final scene, as our central character is seen in McDonald’s ordering a latte in a quick, fuss-free and simple way. The spots end with the strapline ‘Great tasting coffee, simple’.
Tipo di Media Televisione
Lunghezza
Casa di Produzione
Audio Post Production
Post Produzione
Chief Creative Officer
Managing Partner
Business Director
Account Director
Account Manager
Account Executive
Creative Director
Creative Director, Copywriter
Producer
Head of Marketing
Senior Brand Manager
Brand Manager
Campaign Assistant
Art Director
Planner
Media Agency
Business Director
Communication Planner
Director
Audio Post Production
Post Produzione

People related to this work

Spot Collegati

Trending

Create a free Talent profile and become a member of AdForum

Get Started