McCafe - "We Could"

Leo Burnett

Leo Burnett London, Regno Unito

8704

Marca: McCafe
Paese: Regno Unito

Cliente: McDonald's

Titolo	We Could
Agenzia	Leo Burnett
Campagna	We Could
Cliente	McDonald's
Marca	McCafe
Data di Prima Diffusione/Publicazione	2019 / 3
Settore	Ristoranti e Fast Food
Trama	The 60” film and two 30” cut downs show the audience how the brand ‘could’ communicate the quality of McCafé coffee using classic advertising methods such as ‘telling a humble origins story and discovering conveniently placed sacks of coffee’ or by ‘showing a selection of models holding cups up to their faces’. After a number of scenes demonstrating the more ridiculous ways McDonald’s could choose to talk about its coffee, the audience is shown Arabica beans being freshly ground in a McDonald’s restaurant and a McCafé cup being filled with coffee, highlighting what McDonald’s actually do: ‘Great tasting coffee, simple’.
Tipo di Media	Televisione
Lunghezza	60 seconds
Audio Post Production	750mph
Post Produzione	Framestore
Chief Creative Officer	Chaka Sobhani
Creative Director	Peter Heyes
Senior Creative	Andrew Long
Senior Creative	James Millers
Agency TV Producer	Bruce Macrae
Head Of Planning	Max Keane
Senior Planner	Adriana Ferran
Group Project Director	Jamie Teale
Project Manager	Sian Collister
Client Services Director	Victoria Reiz
Business Director	Kate Tweed
Account Director	Jassmine Wixon
Senior Account Manager	Felicity Davies
Account Manager	Kate Aspinall
Account Executive	Gabriella Kaas
Marketing Director	Michelle Graham-Clare
Marketing Manager	Tom O’Neill
Brand Manager	Jodie White
Assistant Campaign Manager	Harry McLean
Copywriter	Andrew Long
Art Director	James Millers
Planner/CSU Director	Adriana Ferran
Media Agency	OMD EMEA HQ
Executive Business Director	Jo Butler
Associate Director	Lucy Johnson
Communications Planning Manager	Jamie Graham
Strategy Director	Julia Smith
Connections Planning Manager	Anna Martorana
Digital Connections Planning Associate Director	Tom Kirkham
Investment Associate Director	Alex Neary
Casa di Produzione	Academy Films
Director	Us