Martin Werner
Director at Bacon & CZAR
Copenhagen , Danimarca
TitoloWelcome Listeners
Brief"We live in a time where no one listens," suggests the narrator, who stands before us on a stage. Listening is a gift, he reminds us, before revealing that he was born deaf. The powerful campaign for HiFi Klubben urges us all to listen to each other, to the other side of the story and to the world around us. In this beautifully written film, a man stands on a stage addressing an indifferent audience. "We live in a time where no-one listens," he says. Various stage sets show us the things we're ignoring: nature's cry for help, our loved ones, our own bodies, even our little ones. Not listening leads to conflict, says the narrator, before he reveals that he was born deaf. He will never hear his little girl's voice. But nor will he miss a single one of her words. Now he has the audience's attention, he reminds them: "Listening is a gift." “We live in a world where no one listens,” says the narrator of this film. In fact, 85% of viewers will watch this ad without sound. We don't listen to our bodies, we don't listen to our children, we don't even really listen to the music we hear. But what if we were born deaf, would we appreciate the power of listening? Listening is a gift, he reminds us, as he reveals that he was born deaf. Listen to each other. Listen to the other side of the story. Listen to the world around you.
Agenzia
Campagna Welcome Listeners
Cliente Hifi Klubben
Marca HiFi Klubben
PostedNovembre 2018
Settore Elettronica di comsumo e Audiovisivi
Trama HiFi Klubben is a Nordic retailer that sells quality hifi-products with a very strong focus on sound quality. They’re known as the region’s leading experts on quality hifi and great sound, and is the go-to store for anyone looking for the best in speakers, amps, turntables and streaming systems.
Tipo di Media Web Film
Creative Director
Copywriter
Art Director
Casa di Produzione
Director
Production Company Producer
Agency Producer
Agency Producer

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