Postnord Logistics - "Lucy and Henry 1"

Forsman & Bodenfors Göteborg

Forsman & Bodenfors Göteborg Göteborg, Svezia

Premi

12563

Marca: Postnord Logistics
Paese: Svezia

Cliente: Postnord Logistics

Titolo	Lucy and Henry 1
Agenzia	Forsman & Bodenfors Göteborg
Campagna	Lucy and Henry
Cliente	Postnord Logistics
Marca	Postnord Logistics
Data di Prima Diffusione/Publicazione	2016 / 9
Settore	Industria
Trama	To illustrate Postnord’s delivery service, this campaign depicts lovers Henry and Lucy, who keep trying to outdo one another with tokens of their love. When Henry sends a pebble from their day on the beach, Lucy responds with rocks “from which you can extract valuable minerals”. Lucy sends a scarf, Henry sends his clothes. When she sends him a lock of hair, he sends ALL his hair. The escalation ends when Lucy sends a collection of red objects, and he responds with 900 kilos of red meat. She dumps him, and sends back all his gifts via Postnord.
Filosofia	PostNord is the leading logistics company in the Nordics. And the perfect choice for the loving couple 'Lucy and Henry' and their long distance relationship. Thanks to PostNord´s logistics services, the couple can express their love in so many different ways. The brilliantly funny ads were created by Forsman & Bodenfors and directed by Bacon's Bart Timmer, and will run in Sweden, Denmark, Norway and Finland.
Tipo di Media	Televisione e Cinema
Lunghezza	30 seconds
Copywriter	Johan Holmström
Art Director	Ted Mellström
Planner	Lars Friberg
Account Director	Mehmaz Bejne
Designer	Axel Soderlund
Producer	Magnus Kennhed
Account Manager	Lena Grundström
Editor	Robin Sive
Post Produzione	Gangsters
Stylist	Johanna Borggren
Production Designer	Catharina Nyqvist
Casa di Produzione	Bacon
Producer	Sandra Sohlman
Executive Producer	Ylva Axéll
Direttore della fotografia	Carl Nilsson
Director	Bart Timmer