Dörte Spengler-Ahrens
Chief Creative Officer at Jung von Matt Elbe, Hamburg
Hamburg, Germania
TitoloI'd love to quit
Agenzia
Campagna Smoking kids
Cliente Deutsche Kinderkrebsstiftung
Marca Deutsche Kinderkrebsstiftung
PostedFebbraio 2014
Settore Enti/Istituzioni/Organizzazioni no-profit
Trama The objective of this campaign was to raise awareness for the dangers of second-hand smoking, especially to children. Smoking is a bad choice everyone needs to make for themselves. It should not be made for others, least of all one's own children. Yet, second-hand smokedoes exactly that: It forces non-smokers to inhale smoke. The closeness of parents and their kids makes it even worse. That's why we wanted to get parents to reconsider their behaviour.
Tipo di Media Stampa e stampati
Executive Creative Director
Creative Director
Art Director
Copywriter
Photographer
Digital Retouch
Account Manager
Art Buyer
Account Executive

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