| Titolo | Yes, I smoke |
| Agenzia | Jung von Matt/Elbe |
| Campagna | Smoking kids |
| Cliente | Deutsche Kinderkrebsstiftung |
| Marca | Deutsche Kinderkrebsstiftung |
| Data di Prima Diffusione/Publicazione | 2014 / 1 |
| Settore | Enti/Istituzioni/Organizzazioni no-profit |
| Slogan | Secondhand smoke is firsthand death. |
| Trama | The objective of this campaign was to raise awareness for the dangers of second-hand smoking, especially to children. Smoking is a bad choice everyone needs to make for themselves. It should not be made for others, least of all one's own children. Yet, second-hand smokedoes exactly that: It forces non-smokers to inhale smoke. The closeness of parents and their kids makes it even worse. That's why we wanted to get parents to reconsider their behaviour. |
| Tipo di Media | Stampa e stampati |
| Executive Creative Director | Dörte Spengler-Ahrens |
| Creative Director | Felix Fenz |
| Art Director | Juliana Paracencio, Daniel Aykurt |
| Copywriter | Sandra Eichner |
| Photographer | Achim Lippoth |
| Digital Retouch | Al Lapkovsky |
| Account Manager | Natalie Martens: Seuetom Berhe |
| Art Buyer | Madeleine Von-Hohenthal |
| Account Executive | Nic Heimann |
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