Dörte Spengler-Ahrens
Chief Creative Officer at Jung von Matt Elbe, Hamburg
Hamburg, Germania
TitoloOnline Street Musicians
Agenzia
Campagna Online Street Musicians
Cliente Red Cross
Marca Deutsches Rotes Kreuz
PostedNovembre 2012
Settore Fondazioni caritatevoli, Volontariato
Trama There are 300.000 homeless people in Germany, many of them street musicians. Their problem: today passers-by are more concerned with themselves or their online devices and donate less and less money.
To give street musicians their audience back we took them to a place beggars usually have no access to: the internet. Instead of playing in front of shops we let them play in front of online shops – as interactive banners. With one click people could donate money to the German Red Cross and post or tweet about it.
Tipo di Media Case Study
Group Creative Director
Group Creative Director
Agency Producer
Agency Producer
Casa di Produzione
Art Director
Copywriter
Copywriter
Copywriter
Creative Director

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