Ringan Ledwidge
Director at Rattling Stick & Goodoil Films
London, Regno Unito
Titolo1914
Agenzia
Campagna Christmas is for Sharing
Cliente Sainsbury's
Marca Sainsbury's
PostedNovembre 2014
Settore Grande Distribuzione alimentare
Problema



This ad recreates the so-called ‘Christmas Truce’ that took place during the First World War.
An event that has become part of popular culture in the UK.
The chocolate bar featured in the ad went on sale in Sainsbury’s stores across the country.
All profits went to the UK’s leading veterans’ charity, The Royal British Legion.
More than one million bars of chocolate were sold, raising over £500,000.
Proof that a Christmas ad can do more than just sell things.
It can also do good.



Description

This ad recreates the so-called ‘Christmas Truce’ that took place during the First World War.
An event that has become part of popular culture in the UK.
The chocolate bar featured in the ad went on sale in Sainsbury’s stores across the country.
All profits went to the UK’s leading veterans’ charity, The Royal British Legion.
More than one million bars of chocolate were sold, raising over £500,000.
Proof that a Christmas ad can do more than just sell things.
It can also do good.



Tipo di Media Web Film
Lunghezza
Media Agency
Casa di Produzione
Editing Company
Music
Sound
Casa di Produzione
Audio Post Production
Post Production
Creative Director
Creative Director
Art Director
Executive Creative Director
Executive Creative Director
Agency Producer
Production Company Producer
Director
Direttore della fotografia
Cameraman
Editor
Sound
Copywriter

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