Pedigree - "Fetch Across the Internet"

BBDO New York

BBDO New York New York, Stati Uniti

Premi

28855

Marca: Pedigree
Paese: Stati Uniti

Cliente: Mars, Inc.

Titolo	Fetch Across the Internet
Agenzia	BBDO New York
Campagna	Fetch Across the Internet
Cliente	Mars, Inc.
Marca	Pedigree
Data di Prima Diffusione/Publicazione	2018 / 5
Settore	Prodotti per la Cura Animali
Filosofia	Pedigree and its creative agency partner, BBDO New York, have come up with an innovative way for people to play with a dog – whenever and wherever they like. It’s called “Fetch Across the Internet.” The concept involves linking four social media platforms to create an epic game of fetch that stretches across the internet. Users simply tap to keep the ball moving from a sponsored post on Facebook that opens into Canvas, then over to an Instagram Carousel, into YouTube and finally through to a Snapchat World Lens, where a real-life dog becomes an AR object that appears in the room with you. “Fetch Across the Internet” represents the latest digital innovation from Pedigree and BBDO, following up on last year’s “Adoptable Facebook Mask” initiative which was created for National Adopt a Shelter Month in October. More importantly, this fun interactive experience is an extension of the brand’s FEED THE GOOD campaign, and is another way to remind consumers of the joy dogs and humans can bring to each other.
Tipo di Media	Social Media
Lunghezza	81 seconds
Post Production Company	The Mill New York
Creative Director	Carolyn Davis
Art Director	Carolyn Davis
Creative Director	Matthew Page
Copywriter	Matthew Page
Executive Creative Director	Peter Kain
Executive Creative Director	Gianfranco Arena
Chief Creative Officer	David Lubars
Chief Creative Officer	Greg Hahn
Executive Producer	Alex Gianni
Account Executive	Michael Miles
Head of Integrated Production	David Rolfe
Group Executive Producer	Diane Hill
Creative technologist	Filip Williander
Account Director	Elizabeth Kelberg
Production Company	Taylor James
Executive Producer	Adam Isidore
Executive Producer	Dan Lindau
Director	Jason Guerrero
Producer	Casey Sincic
Editorial	Jonathan Rippon
Online	Jonathan Rippon
Retoucher	Steven Orts
Colourist	Mikey Rossiter
Producer	Andrew Thompson
Producer	Rochelle Brown
Executive Producer	Cami Taylor
CG Artists	Orges Kokshari
Compositor	Taylor James
Production Coordinator	Blake Rice
Production Assistant	Sara Kirby
Production Assistant	Lanisha Ward
Color Assist	Nate Seymour
Color Assist	Elias Nousiopoulos
Color Assist	Andrew Ceen
Color Assist	TJ Seiler
CG Lead	Kyle Anderson
Executive Producer	Sasha Awn
Audio Post Production	Heard City
Sound Mix	Elizabeth Mcclanahan
Managing Director	Gloria Pitagorsky
Producer	Andi Lewis
Typography	Chris D’andrea